Brand, content and PR strategy

I make complex businesses easy to understand and hard to doubt.

You know why what you've built matters. I get everyone else to see it too, through the positioning, messaging and content that make you the obvious choice.

Brands and teams I've built for
hsbc barclaycard legalgeneral unilever superdrug arco premierinn lovehoney mrkipling genting menopause doccheck grantify
What I do

Brand, content and PR that build trust

Brand, content and PR usually sit in different heads, or different agencies. I do all three, the strategy and the delivery, so the story and the words that carry it come from one place. Bring me in for one of them, or to lead all three.

Brand and positioning

Positioning, rebrands and the story underneath them. I find what genuinely sets you apart, then build the vision, narrative and messaging that hold up every time someone asks "why you."

Positioning and competitive strategy·Rebrands·Vision and narrative·Messaging frameworks·Tone of voice·Naming

Content and SEO

Editorial systems and organic search that turn deep expertise into a voice buyers believe, and search traffic that turns into customers.

Content strategy·Editorial systems·SEO·Thought leadership·Content-to-conversion journeys

Data-led PR

Original research and data stories that earn coverage, links and authority, the sort journalists actually want to cover rather than the press releases that get deleted.

Original research·Digital PR·Data storytelling·Link-earning campaigns

Fractional leadership

Step in as your interim Head of Brand or Content when you need senior direction without a permanent hire. I set the strategy, build and mentor the team, and leave behind the systems to keep it running once I've gone.

Interim Head of Brand/Content·Team building and mentoring·Systems and playbooks·Ongoing retainer
Where I fit best

I'm strongest where the category is hard to explain.

Complex, technical or low-trust is where most marketing falls down, and where I do my best work. It shows up in B2B and in consumer, anywhere trust is the barrier. The expertise is usually there – what's missing is a brand that matches it, and the words to make people believe it.

  • Regulated. Pharma quality and compliance, health, financial services, where trust is the whole game.
  • Technical. AI and deep-tech products that need translating for the people who buy them.
  • Founder-led. Companies that grew fast on word of mouth and now need the brand to catch up.
  • Both sides. In-house building brands from zero, and agency-side running teams and major accounts.
How I work

Strategy and delivery, from the same person

I work the way a good senior hire does: close to the business, and hands on the work.

The thinking and the making

You get the strategy and the copy that carries it. I set the direction, then do the work, rather than handing over a deck and leaving.

Collaborative, not at arm's length

I work alongside you and your team, in your meetings and your tools. The sharpest positioning comes out of the room, not from a report handed over and left.

Systems, not one-offs

I build things your team can keep running without me: messaging, templates, a way of working. The value should stay once I've gone.

Foundation first

I start with the foundation, not the tactics: positioning, vision, messaging and the brand direction they point to. Get those right and everything after, the content, the campaigns, even the hires, has something solid to stand on.

The proof

Work that delivered

A few numbers from real engagements. In each, brand and content led to growth the business could count.

£330K→£1.5M
GrantifyMRR growth, supported by brand and content. SEO visibility up 195%.
140K / mo
My Menopause CentreOrganic traffic from brand, SEO and content. Acquired by Medichecks.
100M+ views
Branded in MemoryOriginal research. 3,400+ backlinks, covered in the NYT and AdWeek.
Ranked #2
UnmaskedStudy of 15M passwords. 860+ backlinks, cited in academic research.
Rebrand and growth · AI SaaS

Grantify

An AI grant-funding platform (#46 in the Sunday Times 100) growing fast with no vision written down and a brand that had fallen behind. I worked with the founder to define the vision, led a full rebrand on top of it, and built the content engine underneath.

SEO visibility +195% (1.6M impressions), clicks +222%, ~30% of inbound leads from organic, a 207K+ email list, and brand work that helped scale revenue from £330K to £1.5M MRR.
Brand from scratch · Health

My Menopause Centre

A crowded category where women couldn't tell who to trust, built from a name and an idea in the founder's head. I developed the brand end to end, a credible, transparent voice people believed, then built the SEO and content strategy to carry it.

140K+ organic visits a month, 1.4K backlinks, a personalised lead-gen tool, and an acquisition by Medichecks.
Data-led PR · Consumer and finance

Branded in Memory and Unmasked

Two original-research campaigns built to earn authority the honest way. One tested how well people remember famous logos from memory; the other analysed 15 million leaked passwords for behavioural patterns.

100M+ views and coverage in 45+ countries for one; a #2 ranking and academic citations for the other. Both still cited years on.
Leadership and growth · Content agency

Fractl UK

I co-founded and ran the UK arm of a multinational growth and content agency, building a 20-person team from scratch and leading data-driven campaigns for names like Barclays and HSBC.

£1M+ in new business, including six-figure contracts with Premier Inn and Superdrug.
About

A strategist and a maker. I set the direction and do the work.

Over 14 years I've built brands and content across regulated and complex B2B, financial services, health and consumer, for names like HSBC, Barclays, Unilever and Superdrug, alongside scale-ups and founder-led consultancies in pharma, AI and fintech.

I've led from both sides: in-house, building brands from the ground up, and agency-side, running teams and major accounts, including co-founding and running the UK arm of a multinational growth and content agency. I'm based in Leeds and work remotely, on freelance and fractional engagements.

Fractional Brand and Content LeadFreelance · 2025–now
Head of Brand and ContentGrantify · 2023–2025
Head of MarketingBrawn · 2022–2023
Head of ContentRide Shotgun · 2020–2022
Company Director, UKFractl · 2016–2019
Senior Account ManagerBanana Kick · 2012–2016
In their words

What people say

"Megan led our rebrand and content strategy during a major scale-up. Her work simplified a complex product, built credibility with time-poor founders, and created a brand people actually trusted. It directly contributed to our growth from £330K to £1.5M MRR. A rare mix of strategist and maker."
Cameron JohnsonHead of Growth, Grantify
"Megan was instrumental in the launch of our website and brand. Menopause and women's health wasn't something she'd worked on before, but she quickly applied the experience and analytical skills she'd built in other sectors. Professional, straightforward, and clearly a subject-matter expert. I'd work with her again in a heartbeat."
Helen NormoyleCEO, My Menopause Centre
"Working with Megan has been one of the best decisions we've made as a young company. She brought clarity, structure and real creative direction to our brand at a moment when we needed it most. She took our rough ideas and turned them into a clean, compelling website and a marketing strategy that actually reflects who we are and where we're going. She works fast, communicates clearly, and has that rare ability to understand the chaos of early-stage startups while still delivering polished, high-impact work. We'd recommend her to anyone looking for someone who can blend strategy, design and execution."
Ruben Roy CaballeroCo-CEO, Doc Check AI
"I've seen Megan grow brands from zero to a million organic impressions and win and execute multiple six-figure contracts. One of the best marketing leaders I know: a sharp strategic thinker who's genuinely great with people, with deep expertise across content, brand and SEO."
Jon MillwardData Journalism and Content
Let's talk

If your brand hasn't caught up with what you've built, that's my kind of problem.

Tell me where you're stuck. Even a first conversation should leave you with a clearer view of what to do next.

Or find me on LinkedIn · Remote, UK-based